Our core values determine every choice we make.

At FinSiteful, we pledge to be fully transparent. Not all investment tools are created equally, and we will never take money from a company to promote their product. In our world, you are shown, not just told, that your financial planner has your best interests in mind.

We are committed to transparency and honesty. Because of this, we always disclose any relationship we have with the services we recommend, and can show you exactly how our data led to the conclusions we make. We are eager to advise, and just as eager to have you learn and think critically about our recommendations. 

We are passionate about building a better world. That is why we offer many options for socially responsible investing. FinSiteful empowers you to better your financial future while also helping our planet and society.

We’re not content to rest on our laurels. We constantly strive to improve upon ourselves while making investing simple and accessible to everyone.

The financial services industry is made needlessly complex by institutions that profit off of confusion and sell clients products they don’t need. Our goal is to fight this through innovation. Instead of complicated systems and jargon, we use intuitive technology so that you are better equipped to reach your goals.